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OUR STORY

 

Green Alley is a luxury beauty platform and distributor specializing in natural skin care products. We provide high-end and high-quality brands from South Korea, the new global leader for skin care research, development, and innovation.

In 2015, Green Alley was founded and launched by W Medical Strategy Group, a medical consulting firm that focuses on in-depth research and analysis of the entire healthcare value chain. Through various partnerships with physicians, dermatologists, and healthcare-related business partners, W Medical Strategy Group came to realize the importance of the ingredients contained in skin care products. With extensive knowledge and expertise in skin care, our team of experts decided to discover skin care products containing natural, chemical-free ingredients that provide positive results.

While exploring with a group of professionals working in the skin care industry, our experts came across the K-beauty industry. Over the past decade, K-beauty has grasped the attention of global consumers with innovative, trendy, and effective products. In pursuit of the best products, our team of experts invested years in exploring the K-beauty industry, meticulously examining each and every ingredient to ensure its safety before introducing products to our customers. Thus, Green Alley is excited to present the best selection of Korean cruelty-free skincare that contains natural ingredients.

 
 

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