isoi is a natural cosmetics brand that is widely known in the Asian beauty market for refusing to use harmful chemicals in its products. isoi encourages consumers to “be an intelligent customer” by checking product ingredients and understanding that ingredients can make or break your skin. Over the years, the Korean brand has gained immense popularity for its stance on ingredients in cosmetic products and for its use of Bulgarian Rose oil. isoi focuses on creating products that improve skin health and increase the skin’s natural ability to repair.